The reframer: an analysis of Barak Obama's
Argomento: Linguistica
ISBN: 978-88-7870-594-4
Chapter 1
A Research Challenge (or a Theoretical Introduction with Practical Examples)
Chapter 2
Setting the Frame (Towards a Linguistic and Cognitive Approach to Political Discourse)
Obama Between Spinners and Framers: Two Sides of the Same Coin?
Words that Work, Cards that Play Tricks
Political Scientists, Communication Scholars and Linguists: Framing the Frame
Luntz’s Idea of Political Discourse: the Conservative Stance
Obama’s Attitude Towards Spinning: a Strategic Shift?
Cognitive Science and Political Discourse: Towards a Progressive Stance
From Metaphors to Neural Language Networks: What is Persuasion About?
Principled Stands, Prototype Issues, Biconceptualism, Somatic-markers and Mirror Neurons: Are You Reflexive or Reflective?
Basic Principles for Ethical Communication
Branding Candidates
Branding Obama into a Reframer
Marketing the Brand Through Master Narratives The Progressive Message Grid
Chapter 3
Obama in a Nutshell
Why the 27 July 2004 Keynote Speech?
The 2004 KS to the Democratic National Convention
the Analysis
Conclusions
Chapter 4
The Universe of Frequencies and Key Words
Introduction
Of I and We: a Controversial Issue
Of I and We: SPO and Responsibility
The Top 50 Most Frequent Selected Key Words
Conclusions
Chapter 5
From the Audacity of Hope to the Certainty of Disillusion?
Introduction
The 2010 Midterm Elections and the “Big Swing”: Obama and Biconceptuals
Obama-the-Progressive, Obama-the-Conservative: Two (Confusing) Differ
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